top of page
Washington Monument during the Cherry Blossom Festival. Washington, D.C_edited.jpg

Kaitlyn Ridel

Consultant & Freelancer

I'm an innovative digital content strategist specializing in public-sector marketing, policy communications, and issue advocacy. I take a data driven approach to digital strategy and have a proven record of driving significant and measurable brand growth.​

  • LinkedIn
ACS_0023.JPG

Services

Content Services

Compelling writing that makes an impact

From timely, search-engine optimized blogs and industry thought leadership to engaging social media content and video scripting, I craft compelling content tailored to your audience and designed to meet your specific goals. 

Offerings:  
​

  • B2B/B2G Blogs

  • Thought Leadership Articles

  • Case Studies/Client Testimonials

  • Q&A Articles

  • Native Advertising

  • Video Scripting

  • Video Interviews

  • Organic Social Media Content

  • Paid Advertising Copy

  • Emails & Newsletters

Consulting Services

Brand storytelling, audience engagement strategies, and campaign planning designed to deliver results

Whether launching a new brand initiative on social media, educating an audience on an issue, or building an executive's online brand, I use multi-channel strategies, tailored content, data-driven insights, and trend analysis to help drive long-term impact and results. 

Offerings: 
​

  • Messaging Strategy & Workshops​

  • Tone of Voice Strategy & Workshops

  • Brand & Advocacy Campaigns​

  • Editorial Strategy 

  • Paid Advertising

  • SEO Optimization & Web Auditing

  • Executive Brand Building & Thought Leadership​

  • Internal Communications

Portfolio Highlights

bottom of page